Websites that make small businesses look like big ones.

I studied chemical engineering at university, drawn to the idea of solving real, physical problems rather than abstract ones. Most of my career since has been in R&D and process engineering, developing first-of-a-kind processes — the kind with no textbook chapter and no colleague who's done it before, just a lot of careful experimentation and reasoning from first principles.

A surprising amount of that job turned out to be software, not chemistry. I built models to predict how chemical reactions would behave — reaction rates, yields, the kind of thing that's far cheaper to get right on a screen than in a multi-million-pound reactor. That's really where I learned to code properly: not from a bootcamp, but from needing tools that didn't exist yet and having no one else around to build them.

That habit followed me around the office. When I noticed how much time my team lost to clunky spreadsheets and manual handoffs, I started building things to fix it — scheduling tools, live dashboards, Excel models that did in seconds what used to take an afternoon, and automated email monitoring that flagged problems before anyone had noticed them. Over time that turned into a second skill set alongside the engineering: if a business runs on software, I can usually make it run better.

These days I still work in process engineering, and I take on websites and business software for people who want the same thing my own team wanted — something that just works, built by someone who actually understands what they're building and why.